Lidl
Driving Shopper Loyalty
Our AI-enabled competition encouraged shoppers to scan their receipts for a chance to win cinema tickets.
Mobile-first strategy
For on-the-spot engagement.
Optical Character Recognition (OCR)
for automated receipt recognition.
Lidl wanted to get customers spending that little bit more in store
Our solution invited Lidl customers to snap a photo of their receipt and submit it to the promotion website. If their spend was over £40 they were instantly sent Odeon cinema tickets for the family via email.
The whole process was designed to be simple, quick and enjoyable – with bright, bold colours to reflect all Lidl’s in-store comms.
We developed a ‘Shop-Scan-Win’ campaign that used OCR to automatically read receipts
Our Optical Character Recognition (OCR) technology uses artificial intelligence to scan receipts in realtime, checking for correct retailer, purchase date, uniqueness and total spend before automatically making a decision on eligibility and fulfilling cinema tickets.
This takes the manual administration work out of a proof of purchase promotion and rewards shoppers instantly.
Backed up with technology that makes it easy to manage and track
The consumer website was fully responsive, in a mobile-first strategy making it ideal for for on-the-spot engagement.
Along with the AI-led promotion mechanic, we made it hassle-free for the client with a campaign management system, allowing control over digital cinema ticket stock and the ability to update the website theme on an ad-hoc basis.
The client also had full access to a secure admin and reporting area, where they were able to review and report on the campaign’s success.
