Permanent and temporary, premium event activation specialists, from strategy to delivery.
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Allianz Suite, Twickenham
Try, Sip, and Kick Back in Suite Comfort
From concept to completion, a full end-to-end service to deliver a premium hospitality suite within the iconic stadium.
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Accolade Wines
Cheers to Graffiti & Greatness: House of Accolade 2024
Transforming the Leake Street tunnels into an immersive brand & trade experience in a brave new iteration of Accolade's annual event.
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Royal Ascot
Amalfi at Ascot
For the second year running, we transformed The Summer House, VIP hospitality suite located within the Royal Enclosure, into a lush Mediterranean inspired suite.
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The Newt Somerset
The Newt at RHS Chelsea Flower Show 2024
The Headline Sponsor of the RHS Chelsea Flower Show. How to maximise luxury experiential through multiple activations.
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Ca'Pietra
Check into the House of Ca'Pietra
Premium exhibition ‘destination’ showcasing the brand’s latest collections, as well as an inspired space for meeting and networking at KBB 2024.
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Royal Ascot
Luxury Hospitality
Planning, creative, design, and delivery of The Summer House – an exclusive member's hospitality suite within the Royal Enclosure.
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The Newt Somerset
Luxury Experiential
The Headline Sponsor of the RHS Chelsea Flower Show. How to maximise luxury experiential through multiple touchpoints.
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Accolade Wines
House of Accolade 2.0
For the second year running, we created a week-long event for Accolade Wines, that saw customers and trade VIPs immersing themselves in the category-leading portfolio of wines and retail innovations.
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Your in good hands...
"Grand Central have a great understanding of the Show and how it operates and are able to deliver for their clients. They are both great to work with and their attention to detail is first-class. The activations were brilliant and added real value to show visitors."
Head of Business Development at the Royal Horticultural Society
Commercial & Activation Strategy
We look at your brand, business and audience holistically – including the challenges and trends being faced. This ensures your event strategy is aligned with the bigger picture.
The goal is to ensure we don’t shy away from any commercial objectives and ensure any event increases the effectiveness of your brand as a whole.
- Creating a brand experience framework
- Establishing portfolio planning and tracking
- Designing a measurement and analytics plan
Creative Concept & Experience Design
Technology and data are at the heart of what we do. This is always a leading focus when plotting the customer journey and guest experience.
It’s from the guest journey we can map the creative strategy and ultimately the curated design assets for a truly bespoke experience.
However, we don’t just start/stop at the event itself, we plot the pre and post-communications with as much detail as the big day.
- Creative Direction
- Experience Design
- Graphic Design
- 3D Design
- Video Production, Design, Animation & Editing
Production & Project Management
We work with an independent network of production agencies that can build and fabricate any requirements. If you don’t believe us, try us!
- Planning
- Production
- Venue Sourcing
- System & Process Management
Marketing & Activation
Our integrated marketing campaigns focus on humans. Work that makes people feel understood and valued.
We’ve cracked the code on how to treat ‘consumers’ as people by getting to know their pains, joys and motivations. To reach and connect with them, we create holistic, breakthrough, stunning and often unexpected campaigns that deliver meaningful results. We overthrow cultural norms, question assumptions, bring outside-the-category thinking to the table, and re-invent conventions and practices.
- Thought Leadership & Content Marketing
- CRM/Email & Social Media Marketing
- Sales Enablement
- Media Buying, Planning & Execution
