Allianz Suite, Twickenham
Try, Sip, and Kick Back in Suite Comfort
From concept to completion, the full end-to-end delivery of a premium hospitality suite within the iconic stadium.
The Brief
We were tasked to transform what was previously ‘The Grand Slam Room’ into an elegant, high-class hospitality suite accommodating up to 300 guests.
Situated within the iconic stadium, our challenge was to create a refined space complementing it's world-class reputation.
The Experience
The aim was to create a space that embodied modern, comfortable luxury. The overall theme leans into the traditional sports aesthetic and embraces the history of the stadium – with a contemporary twist.
This was achieved by using combinations of traditional and muted colours, natural materials, paired with a self-serving buffet area and a feature bar. The addition of framed artwork and memorabilia tops-off the sports club tradition.
With guests at the heart of the design, the suite provides sectioned areas that allow a flexible experience, whether they want to enjoy a glass of bubbly in the lounge, or a bite of gourmet food in the booths.
A Feature Bar
With the bar being a key focal point in the suite, we wanted to utilise the area as a whole, to welcome guests towards the back of the suite. The back of the bar incorporates biophilic design, displaying plants behind frosted glass with a warm backlight to highlight the depth effect.
Embracing the Existing Features
We removed the suspended ceiling and worked with the existing structure to make the space feel more open, inviting, and contemporary.
By integrating a picture rail and colour-washing the entire ceiling and services, it draws the eye up, and gives the illusion of additional height.
Render to Reality
We took care of every aspect, from initial concept through to delivery, ensuring perfection, cohesiveness, and quality throughout.
"Stepped into the Hospitality Suite and felt like a VIP. It's the ultimate game day experience – stylish, comfortable, and steeped in sports heritage."
Hospitality Suite Guest
The Finishing Touches
We added a series of themed creative assets throughout the suite to elevate the experience and bring the buzz of the stadium inside.
Equally, a collection of small black and white imagery was placed just above the picture rail, as a fun 'easter egg' for guests to spot whilst enjoying the suite.
