Royal Ascot

Amalfi at Ascot

The Summer House – a stand-out VIP hospitality space and race week retreat located within the prestigious Royal Enclosure. For the second year running, we transformed this famously exclusive area into a lush Mediterranean inspired suite.

The Brief

Moving away from the green palm house theme from 2023, the brief was to investigate a more floral, colourful and soft classical flair theme. The client wanted to explore subtly incorporating typical Royal Ascot elements and memorabilia to the interior of the space. Elements such as the use of top hats, woman’s millinery or graphics without taking away from the treasured traditions and heritage of Royal Ascot.

An exclusive space catering for 300+ VIP guests per day

The Experience

This year’s theme was inspired by the colour palette of sun-soaked groves on Italy’s Amalfi coast and featured playful lemon designs, sea blues and lush green foliage, a typical Mediterranean style.

Much like those who travel the luxurious Italian coastline, we wanted to give guests a dreamscape space to indulge, unwind and enjoy the exhilarating races.

We took care of every aspect, from initial concept and floor plans, to precise 3D plans and event build, ensuring perfection, cohesiveness, and top-notch quality throughout.

Artist collaboration

We worked closely with talented artist Frederick Wimsett, who created the original hand-painted mural masterpiece which combined the elegance of traditional chinoiserie with a sunny Amalfi feel. Lemon and olive trees growing over a warm blue sky with the playful long-tailed birds, Ascot ready in their top hats and fascinators.

The original mural became the backdrop for many photo moments, and the artwork was used to create a feature for the back of bar and other areas throughout the suite.