Monster Energy
Claw Club, loyalty the Monster way
Grand Central worked with Monster Energy to get them closer to their fans, one amazing reward at a time.
500M+ promotional codes
processed by our platform
Tens of thousands of users
Registering to be part of the family
Part of the Monster family
Monster Energy is taking over the world, and they don’t need flashy TV ads to do it. They do it their way - through adrenaline-fueled sports and music events, and direct connections with their fans.
Monster Energy is all about getting closer to their fans and rewarding them with exclusive Monster merch and experiences that scream, “You’re part of the Monster family.”
Loyalty, the Monster Energy way
Grand Central, working with various stakeholders, delivered a powerhouse digital loyalty platform for Monster Energy, called Claw Club, a multi-lingual, on-pack loyalty system designed to handle hundreds of millions of promotional codes.
The platform lets Monster fans rack up points with every drink they buy, which can then be exchanged for exclusive branded merchandise. Refreshed every quarter with new themes and partnerships, Claw Points keeps the experience fresh, exciting, and relevant.
Built on Grand Central’s reliable and flexible loyalty engine, Monster Energy fans stay engaged and rewarded.
Insights
Grand Central not only powers Monster Energy's Claw Club loyalty platform but also provides valuable insights based on consumer participation.
By tracking how fans engage with the program—what they’re redeeming, when, and how often— Monster Energy get data-driven insights that help optimising future campaigns. These insights allow Monster Energy to better understand its audience, refine rewards, and tailor new experiences to keep fans hooked and coming back for more.
It’s all about using consumer behaviour to fuel smarter, more impactful engagement.
Unleash the power of loyalty for your brand
Unleash the power of loyalty and supercharge your brand with a loyalty platform that keeps your audience coming back for more.
