Love was in the air and in-store, with brands leveraging the Valentine's occasion; from restaurant voucher promotions to timely movie and musical partnerships and love-themed immersive experiences. It seems brands were wise to embrace the period – with a 69.3% sales uplift in the 25-34 age group predicted.
Lindor with Love
"Lindor looks to clear up this Valentine’s with a curated TTL retail campaign. Bold merchandising creating multiple opportunities for additional feature, supported with tactical promotions via partnerships. What’s not to love!” - GC view
Summary
Lindt is making Valentine’s 2025 unforgettable with its ‘Give the Gift of Bliss’ campaign, owning the gifting occasion with luxury chocolates, in-store exclusives, and promotions across UK retailers. Shoppers can win prizes via Tesco QR codes, online giveaways, and indulgent Lindor hampers — proving that nothing says love like Lindt.
In-store interactive
Lindt transformed stores into a romantic haven by featuring a bespoke wall unit with an interactive love letter creator at the heart of the sampling experience. Shoppers could receive a personalised love letter from Lindt to share with their Valentine.
Social
Lindt’s Valentine’s campaign features prominently across social and digital platforms, highlighting the indulgence of Lindor truffles and their irresistibly smooth melting center.
Lindor & Freixenet
This Valentine’s Day, indulge in a match made in heaven — Lindt’s irresistibly smooth chocolates paired with Freixenet’s pink sparkling wine. This collaboration creates a luxurious experience, perfect for celebrating.
Mad about GÜ, thanks to Bridget
“Gü has done a great job aligning its campaign with both Valentine’s Day and the film launch, creating a well timed moment of indulgence. By blending romance and storytelling, they’ve made their desserts feel like a fitting treat for those looking to celebrate the occasion.” - GC view
Summary
Gü celebrates the new Bridget Jones film: ‘Mad About the Boy’ with Valentine’s activations, including a London getaway promotion on-pack, a compliment-dispensing billboard, sampling and free personalised cards with purchases. The campaign embraces self-love, indulgence, and romance, making Gü the perfect Valentine’s and Galentine’s treat.
Date night with Diablo
“Diablo Wines’ partnership with ‘The Devil Wears Prada’ musical is a bold fusion of wine and high fashion. With theatrical flair and a rebellious spirit, it elevates brand storytelling, offering unique activation and a premium experience. This collaboration brilliantly aligns with both brands’ daring, stylish identities.” - GC view
Summary
Diablo Wines partnered with ‘The Devil Wears Prada’ musical, launching an innovative retail campaign across SuperValu stores in Ireland. The promotion offers a West End date night prize including show tickets, flights, hotel and shopping spree. A bespoke Diablo bar at the British Museum’s enhances the partnership, which will be serving drinks throughout the show’s run.
Servin up the Lurve...
"I love this! It plays into current trends of love languages, vibrant pop-ups and oversized products. This leaves a lasting memory of a unique and fun brand experience for the consumers." - GC View
Summary
Love is in the air as Dr Pepper launches Zero Sugar Cherry Crush with a quirky dating-themed pop-up experience: Dr Lurve’s Office. Visitors discovered their love languages while exploring the immersive ‘doctor’s office’, complete with romantic advice and refreshing samples. The launch is amplified through influencer partnerships.
Limited Edition Packaging & Promotions
Knorrplay
Knorr partners with Ann Summers for Valentine’s, launching a limited-edition ‘Knorrplay’ stock pot. Backed by research on couples dining in, the campaign features Fred Sirieix and free giveaways.
Open Relationship?
19 Crimes created a limited-edition label that celebrates and reflects all different types of modern relationships. The pack includes the iconic convict portraits and space for a customisable love note!
Pink & Sweet
Tequila Rose’s ‘Pink & Sweet for Your Valentine Treat’ campaign offers a gift-with-purchase — a 750ml bottle with a branded glass, perfect for a sweet Valentine’s celebration!
Wrapped up romance
Ferrero Rocher and Oyster Bay collaborated for Valentine’s Day, offering a joint display in Sainsbury’s stores that combined both the chocolates and wines.
