Mr Trotter’s Gets a Bold New Look
What happens when a much-loved British character meets bold new flavour? A pack that punches above its weight — and a design that leads with pride.
We were thrilled to partner with Made for Drink on the launch of their latest innovation: Mr Trotter’s Pork Scratching Flavoured Potato Crisps, created in collaboration with English Heritage.
The Challenge:
Create standout packaging that:
• Brings Mr Trotter to life with charm and cheek
• Celebrates the English Heritage partnership
• Cuts through in premium snack aisles
• Sets the tone for future product extensions
Our Creative Approach:
We leaned into nostalgic pub culture, British pride and Mr Trotter’s unmistakable charm — refining illustration, layout and pack architecture to deliver a bold, flavour-first design.
From the Union Jack waistcoat to the confident character-led branding, everything was crafted to grab attention and tell a story, both on shelf and online.
The Result:
Launched in April 2025, the new-look pack is already making waves — proudly stocked in stores and pubs.
A classic snack. A bold new format. And packaging that’s as punchy as the flavour inside.
From concept to cart, we design packaging that sells.
hello@grandc.co.uk / 020 8546 0150
